Final Posters

Final shots

1
we dont like this photo because he doesnt look frightened enough. 2
we chose this photo because we like the way he shows his expressions.

3

we dont like this photo because he isnt expressing himself as much as we need.4

we dont like this photo because he just looks casual and not frightened by anything.
we chose number 4 because he looks frightened and shocked by what he is seeing.

1 We dont like this photo because she looks like she is pouting. 2 We dont like this photo because she looks like she is about to laugh again.

3
We dont like this photo because the background isnt clear.

We dont like this photo because she looks like she is about to laugh.
4

5 We dont like this photo because she doesnt look worried or scared.

6 We dont like this photo because she is looking into the camera.

7

we chose number 7 because she looks upset and serious. her face is hiding her hair to make her look more ashamed and scared.

Practise shots

we took this shot to show that i was hiding under neath the table to get away and to show i was scared. The sheet beside me is to show the list i made of what i am scared of, you cant see clearly but 'computer' and 'phone' is listed. i have my legs tucked up and my head on my knees to show im scared and i am looking down at my list.

We also used this shot because this was more expression that i was being slapped. you can see the computer screen and would have been able to see the arm once was edited.

This shot has been taken from the back of the computer to show my facial expressions. Once this would have been edited there would have been an arm coming from the computer screen about to hit my face, to represent that i am being bullied from a computer and to show how i am really feeling inside.

Thumbnails

This poster is showing a young girl using a computer. The computer has a fist coming out towards the girl, representing the girl getting bullied. Our message across is 'sticks and stones will break my bones but words will always hurt me' to show that people saying things to each other, calling eachother names ect. can hurt just as much. We are going ahead with this design.

This poster is showing a girl crying and holding up a piece of paper that says everything she is scared of. we have wrote 'Computer' in bigger and bolder writing compared to the rest to show that she is scared of her computer which kids should not be scared of and this is due to cyber-bullying.

This poster shows a girl reading a text message of off her phone and at the same time an arm coming out of the screen about to slap her, this is also 'sticks and stones may break my bones but words will always hurt me'. This is showing that the text message she is reading was an abusive text.

This poster is showing a girl sitting in the corner of a room hiding down the side of the cubards, while leaving her list of things she is scared of on the table away from her as she is scared. The list includes 'phone' and 'computer' two things you are not ment to be scared of. we are showing a kid scared of these things to represent cyber-bullying.

This poster is another design of a girl sitting at her computer while getting kicked. The leg kicking the girl is to represent nasty abuse. Nasty abuse the girl is reading and how she is really feeling.

In our thumbnails we have both realise that our designs are always affecting girls. In our final poster there will be a boy included.

My thoughts on the NSPCC and childline.

I personally think that the NSPCC is a good charity, it makes kids realise that there is always someone there that will care and look after them if worse comes to worse. the NSPCC makes their charity campaign obvious what it is about, any advertising they do is always clear. The charity looks friendly. For the people that NSPCC applies to gives a kind and loving atmosphere and are sure they know what they are talking about, its someone to talk to and that nothing will be said again, people you can trust. The childline is a great way to help too, online or a phone call.

Research for charity campaign.

The NSPCC (National Society for the Prevention of Cruelty to Children) is the leading UKs number one charity campaign, specialising in child protection and to prevent child abuse. It first took of in 1884 and was found by Angela Burdett-Coutts. The teams are based throughout England, Wales and Northen Ireland. The children helpline is open 24 hours.

http://www.nspcc.org.uk/

The full stop campaign.

The FULL STOP Appeal was launched alongside the Campaign in 1999. It set out to raise £250 million over and above normal fundraising, to support the extraordinary amount of work that the NSPCC would need to do.
The Appeal closed in March 2007, having met and exceeded its target amount. Supported by millions of people, it has enabled the FULL STOP Campaign to make incredible progress. The NSPCC is now able to support thousands more children and young people who have suffered abuse and neglect, and prevent problems arising for many others. Our public education campaigns, lobbying and partnerships have all helped to change the way society thinks and behaves towards children.

Annual review.

http://www.nspccannualreview.org.uk/

Childline.

Childline is the UK’s free, confidential helpline for children and young people. Trained volunteers are on hand to provide advice and support,by phone and online, 24 hours a day. Whenever and wherever childrenneed us, we’ll be there.

thumbnails

Cyber Bullying

Cyberbullying is when one person or a group of people aim to threaten, tease or embaress some one else by using a mobile phone, the internet or other technologies.



The main forms are:

-Email

-Instant messenger and chatrooms

-Social networking sites

-Interactive gaming

-Sending viruses and hacking into others compters

-Abusing personal information.



The effects of cyberbullying.
Even though cyberbullying cannot physically hurt you, it can still leave you feeling mentally vulnerable and very upset. You can also feel scared, lonely and stressed and that there’s no way out. Escaping cyberbullying can be very difficult. Because anyone can get access to a mobile phone or the internet almost anywhere, it can be tough for those on the receiving end to avoid it, even in the safety of their own home.





Web address: http://yp.direct.gov.uk/cyberbullying/

Our charity advertising campaign

Our charirty advertising campaign is on Cyber bullying and our charity will be in NSPCC.
Our posters will be directed to children / teenagers around the age of 12-16, our posters may help parents become more aware of what there children/child is up to and what is going on in there social time.
Our campaign will be a set of three posters, in which the plan for them are below.

Poster one
A teenager (female/male) crying at their computer screen / phone with a black eye, with a arm / fist coming out of the screen punching them.

Poster two
A teenager crying at their computer screen / phone with a foot coming out of the screen.

Poster three
A teenager crying at their computer screen / phone with a hand ready to slap them coming out of the screen.

Reader profile

Demographics
Gender: Female and Male
Age: 12-16
ABC: E
Religion: Any
Education: Secondary school
Occupation: Student
Nationality: British

Psychographics
A lonely student, quiet, no confidence. Doesnt care about their apperance.
Behaviour problems, does not attend school regularly. They are quite withdrawn from everyone, not doing well in school. No social life. No money. No respect.

This charity poster is for animals. The background is white, this helps the dog and the boxing gloves to stand out, the boxing gloves represent fighting, hurting someone or something in this case animals. The gloves are red that represents blood which also represent hurt. The dog is sitting down with its head down to the gloves, this shows that the dog is sad, and he cant protect himself, the dog cannot put on the gloves like we can, therefore the dog cannot protect its self. Also they have used this dog, because the dog does not look viscious like most other dogs, it looks weak and friendly which gives affect on the viewer to feel they need to help. The slogan 'animals cant protect themselves' makes the viewer feel pitty for the animals that are being slaughterd.
- Campaign
-Charity logo
-Contact info

Textual analysis keywords and meanings

Denotation - Actual / explict meaning - description

Connotation - Meaning behind / implied meaning

Representation - How the media re-presents things to us - stereotype?

Layout - How elements are positioned

Narrative - Story

Mise - en - scene - Everything in the scene: props, costume, Make - up, performance, facial expression, lighting and colour.

Editing - The way shots are put together

Sound - (digetic / non-digetic) - Digetic - They can hear

- Non-digetic - They cant hear

Analysis of charity advertising campaign

The only colour is the rattle (kids toy) and the blood. They are all primary colours - Childlike.

Red, blue and yellow are all bright colours, they are affective on the white background, it attracts the viewers eye.

The slogan 'dont lose control' is made to look like a child has wrote it - speaking to the audience.

The blood had looked liked it had been splattered against the white surface - suggests violence.

Kids toy - Rattle - shaped like a baseball bat, to represent the weapon.

-Campaign

-Charity logo

-Contact info

-Word anchor meaning of image

My task is to create an advertising campaign to raise awareness of a charity of my choice. this charity can deal with any issue and you must make a series of three posters with a coherent theme linking them.