Charity Advertising Campaign

This charity poster is for animals. The background is white, this helps the dog and the boxing gloves to stand out, the boxing gloves represent fighting, hurting someone or something in this case animals. The gloves are red that represents blood which also represent hurt. The dog is sitting down with its head down to the gloves, this shows that the dog is sad, and he cant protect himself, the dog cannot put on the gloves like we can, therefore the dog cannot protect its self. Also they have used this dog, because the dog does not look viscious like most other dogs, it looks weak and friendly which gives affect on the viewer to feel they need to help. The slogan 'animals cant protect themselves' makes the viewer feel pitty for the animals that are being slaughterd.
- Campaign
-Charity logo
-Contact info